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Saturday, December 5, 2015

What venture capitalists do all day

What venture capitalists do all day

Vault Careers, Vault.com
December 05, 2015. 11:00 amMarc Andreessen


Paul Sakuma/AP

Marc Andreessen is one of the most renowned venture capitalists in Silicon Valley.

Venture capitalists (and venture capital funds) are in the business of investing in young, innovative companies (often in the tech and healthcare sectors) in exchange for an equity stake that hopefully can be translated into a profit when the company goes public or is merged with or sold to another company.

And so, in order to be successful, venture capitalists are always on the lookout for growth companies.

This means digging down on specific data to assess opportunities.

It means asking probing questions: What's happening to the cost of storage and bandwidth that could make cloud storage and collaboration cost-effective now? How are pharma marketers allocating their advertising dollars? Is this founder well-suited to lead a high-growth business? It also means doing a lot of research, including picking up the phone and talking to current management experts.

But how does all that (and more) translate into day-to-day, even hour-to-hour responsibilities? For the answer, below we bring you a typical day in the life of a venture capital analyst (that is, a young venture capitalist).

6:00 a.m.: Wake up and check my email for any overnight developments. Then I hit the internet to read business headlines, scanning websites such as The Wall Street Journal and The New York Times Dealbook page.

7:00 a.m.: I arrive in the office and begin replying to emails. Then I take a more in-depth look at the financial news, paying specific attention to major publications like The Wall Street Journal and Financial Times. I also read various trade publications, both online and in print, that cover my specific area of coverage and take notes regarding new ideas and companies that might be good candidates for a capital infusion.

8:00 a.m.: With names of people and companies culled from my research, I use the internet to locate information and contact details on them. I check my firm's internal database to see if someone else on my team has contacted the companies, then create files for the ones that hold potential and send myself an email as a reminder to call them during business hours.

9:00 a.m.: Respond to emails and voicemails from the day before. The people I'm communicating with are primarily entrepreneurs, other venture capitalists, and personal acquaintances.

9:30 a.m.: Attend a morning staff meeting with the general partner (GP) assigned to my area, where I give a quick rundown on some interesting stories in the news that might impact the sector I cover. Also, I use this opportunity to gauge the GP's interest by providing the names of a few ideas or companies that might be seeking funding.

10:00 a.m.: Meet with a group of entrepreneurs who want to make their pitch. I read the business plan for five minutes. One GP sits in with me. The other GP, who planned to be there, cannot make it because he has a conference call with a portfolio company facing some challenges. I sit politely through the presentation and identify the three critical issues facing the company. During the question and answer phase, I think of how to politely extract more information about those three issues, all the while evaluating whether I would want to work with this team or not.

In the end, I decide to make some calls to gather more information about the market, or a competitor, but I feel that there's a very low probability I'd ever invest. I wish I could just kill the deal, but the management team is reasonable (though not great), the customer need they have identified may actually exist (I don't know first-hand, so I'll need to call around), and I may learn something by taking it to the next step. Plus, in the back of my mind, I know the market for good deals is very competitive, and you don't want to reject a deal too quickly.

11:00 a.m.: Phone the people who called during the meeting. These people include entrepreneurs, analysts, other venture capitalists, and my lunch appointment. A colleague tells me that the company I almost invested in two months ago just got funded by a competing firm. I wonder if I made a mistake.

I find out from an entrepreneur I was hoping to back that he wants his son to be a cofounder and owner of the firm. I abandon all hope. An analyst informs me that AT&T has decided to stop its trial of a new technology because it doesn't work, which creates an opportunity for companies with an alternative solution. I think of two small companies, one in Boston and one in Denver, which have alternative solutions, and make a note to call them to get a status report.

12:30 p.m.: Lunch with a small business I'd reached out to a few months ago about their interest in receiving some venture capital. The company has already shopped its idea to a few other firms, and I'm hoping to gauge their interest and hopefully woo them. This could be the final step before I arrange a meeting between the company and my firm's general partners. Bringing in a hot new client is a major coup for any analyst — and they're interested.

2:00 p.m.: Get back into the office and write up a report on the new company I just had lunch with, including all the relevant information, how much funding they're looking for, and my analysis of the company's potential. Once the report is complete, I forward it to the general partner and arrange a time for the company to come into the office.

3:00 p.m.: A partner and I meet with a portfolio company on a conference call. I helped bring this company to the firm and know them well. Unfortunately, it's facing some challenges and I offer to screen executive recruiters to help it find a new CFO. The GP offers to talk to two mergers and acquisitions firms to get a first opinion about what might be done to sell the company over the next six months. At the end of the call, the GP gives me three names and numbers of recruiters, which I add to my own contacts.

4:30 p.m.: I make due diligence calls for a potential investment I've been following for two months. Last week I called the company's customers, and they seemed happy for the most part. Today, I call the personal references of the management team. The idea is to get as much negative information as possible. The goal is to discover any potential character or personality flaws any member of the team may have. VC firms are "due diligence machines," doing the hard work of making sure a company is what it says it is.

5:00 p.m.: A conference call is scheduled with a company that my boss has asked me to research. After about 30 minutes on the call, I determine that it doesn't fill the criteria my firm is looking for. However, once the CEO has explained his business plan, I begin to ask about competitors. During the course of the conversation, I find out about other companies that might fit the firm's criteria.

5:30 p.m.: Calls to the West Coast. I also check my stocks, confirm dinner plans, and surf the web to gather information about the technology areas I cover.

7:00 p.m.: Dinner with two other young venture capitalists downtown. We talk mostly about life, sports, travel, and relationships, but also about the latest deals, cool business ideas, and recent successes. I learn that a competing firm just made 30 times its money on a deal I never saw. I also find out that a company I turned down, which was invested in by someone else, is about to go bankrupt. A train missed; a bullet dodged. 

Being a responsible brand is being a responsible business




Being a responsible brand is being a responsible business
4 Dec 2015 14:36Marketing News


Far from being a ‘nice to have’, brands which demonstrate a commitment to sustainability now have real meaning for consumers and the resultant ability to provide healthy returns for manufacturers and retailers alike.
Evidence of this is the 2015 Nielsen Global Corporate Sustainability Report which shows that 68% of South African consumers are willing to pay more for brands that come from companies who are committed to positive social and environmental impact. This in comparison to 66% of global respondents, which in turn is up from 55% in 2014 and 50% in 2013. 


These findings stem from a Nielsen poll of 30 000 consumers in 60 countries, during which consumers were asked how much influence factors such as the environment, packaging, price, marketing, and organic or health and wellness claims had on their consumer-goods purchase decisions. 


Nielsen Africa managing director Allen Burch says; “Sustainability is a worldwide concern that continues to gain momentum — especially in countries where growing populations are putting additional stress on the environment. An increasing number of consumers in developed regions consider sustainability actions more of an imperative than a value-add."


“Consumer brands that haven’t embraced sustainability are at risk on many fronts. Social responsibility is a critical part of proactive reputation management and companies with strong reputations outperform others when it comes to attracting top talent, investors, community partners, and importantly, consumers,” he says.


This is also clear from additional findings on the South African market where in response to the question; “Thinking about the consumable brands purchased in the last week, how much influence did the following factors have on your purchase decision?” 65% of respondents stated that the products were made by a brand/company that they could trust; 57% percent said because the product was known for its health and wellness benefits and 53% said because it was made from fresh, natural and/or organic ingredients. 


Another interesting insight to emerge from the study is that it’s also no longer just wealthy suburbanites in major markets willing to open their wallets for sustainable offerings. Consumers across regions, income levels, and categories are willing to pay more if doing so ensures they remain loyal to their values. Sustainability sentiment is particularly consistent across income levels. On a broader scale, this has seen sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally, while those without grew less than 1%. 


Brand trust


Topping the list of sustainability factors that influence purchasing for nearly two-of-three (62%) consumers globally was brand trust. 


Nielsen senior vice president reputation & public relations solutions, Carol Gstalder, says; “This indicates an opportunity for consumer-goods brands that have already built a high level of trust with consumers to evaluate where best to introduce sustainable products into the market to drive growth. On the flip side, large global consumer-goods brands that ignore sustainability, increase reputational and business risk. This may give competitors of all sizes the opportunity to build trust with the predominantly young, socially- conscious consumer looking for products that align with their values.”


Age Matters


Despite the fact that Millennials are coming of age in one of the most difficult economic climates in the last 100 years, they continue to be most willing to pay extra for sustainable offerings—almost three-out-of-four respondents (73%) in the latest findings, up from approximately half in 2014.


The rise in the percentage of respondents under 20, also known as Generation Z, who are willing to pay more was equally strong—from 55% in 2014 to 72% in 2015.


Brands that therefore establish a reputation for social responsibility and environmental stewardship among today’s youngest consumers have an opportunity to not only grow market share but build loyalty among the power-spending Millennials of tomorrow, too.



The 16 best wedding gowns of 2015


IMAGE: @@BARRONHILTON ON INSTAGRAM

A wave of celebrities tied the knot in 2015.

To our disappointment not everyone of those famous brides revealed her wedding day look — ahem, Mary Kate Olsen, Cameron Diaz, Mila Kunis and Jennifer Aniston. But for those who shared their gowns with pride, let's take a trip back down the aisle to celebrate them once more.



We'll also revisit some of the top runway looks that are likely to make it to the chapel of love in 2016. Ladies and gentleman, here come the brides.
Celebrity weddings
1. Tina Knowles






IMAGE: @JOLIEBLOOM ON INSTAGRAM

Tina Knowles wore a Romona Keveza dress when her actor boyfriend, Richard Lawson, officially put a ring on it. The two exchanged vows in front of a star-studded wedding party, including Knowles' daughters Beyonce and Solange as well as Jay Z and Kelly Rowland.
2. Sofia Vergara




IMAGE: @SOFIAVERGARA ON INSTAGRAM




Colombian-American actress Sofia Vergara married fellow thespian Joe Manganiello in Zuhair Murad Couture. Her bespoke gown was fit for a princess, complete with a detachable skirt which she removed during the reception.
3. Nicky Hilton






IMAGE: @BARRONHILTON ON INSTAGRAM

The American socialite, designer and hotel heiress pulled inspiration from Grace Kelly when dreaming up her custom Valentino gown. Hillton married banking heir James Rothschild in a stunning London ceremony.
4. Geri Halliwell






IMAGE: @CULTUREPOPPED ON INSTAGRAM

Ginger Spice traded her union jack mini dress for an elegant gown by Sarah Burton for Alexander McQueen. The former Spice Girl said "I do" when her beau Christian Horner asked, "Do you wanna be my lover?"
5. Kim Sears






IMAGE: @THEVOWTEXASWEDDINGS ON INSTAGRAM

Tennis star Andy Murray married Kim Sears in April. His bride wore a three-quarter sleeve gown by Jenny Packham complete with hand-beaded Swarovski crystals.
6. Sophie Hunter






IMAGE: @MAISONVALENTINO ON INSTAGRAM

The British opera star worked closely with Valentino's creative directors Maria Grazia Chiuri and Pier Paolo Piccioli to design her wedding gown. Before Hunter's nuptials to actor Benedict Cumberbatch, photographer Annie Leibovitz captured glossy images of the bride-to-be's fitting. The images were later published in Vogue's April issue.
7. Kate Grigorieva






IMAGE: @_KATE_G_ ON INSTAGRAM

2015 was a major year for Kate Grigorieva. Not only was the model granted her wings as a Victoria's Secret Angel but she also became a bride. The Russian stunner wore a charming lace gown by Zac Posen for David's Bridal during the ceremony.
8. Jennie Garth






IMAGE: @POLKIMAGING ON INSTAGRAM

The Beverly Hills 90210 star married actor Dave Abrams in a floral Claire Pettibone dress. Garth hosted the intimate event on the lawn of her ranch in California.
9. Frida Gustavsson






IMAGE: @RISIGNERS ON INSTAGRAM

Valentino wins the award for wedding MVP. Swedish model Frida Gustavsson wore a vintage-inspired gown by the design house for her wedding this May.
Runway weddings
10. Giambattista Valli






IMAGE: ANTONIO DE MORAES BARROS FILHO

The Paris couture shows are a magical world of whimsy. Presented in July between the traditional fall and spring collections, you can always count on the bespoke runways for romantic inspiration.

Above, a model shows off a stunning gown during Giambattista Valli's fall 2014 couture show.
11. Christian Dior






IMAGE: CATWALKING

You can expect to see this fall '15 couture number swap the catwalk for the church aisle as celebrities tie the knot next year.
12. Elie Saab






IMAGE: ANTONIO DE MORAES BARROS FILHO

The beaded cap sleeve dress is fit for Cinderella's evening at the royal ball. Glass slippers not included.
13. Christian Dior






IMAGE: VICTOR VIRGILE

Crafting ravishing designs since 1946, this look from Dior's spring '15 couture show proves the fashion house has mastered timeless wedding-wear.
14. Givenchy






IMAGE: CATWALKING

While Givenchy's lace and bejeweled face masks caught everyone's eye at the label's spring 2016 show in November, don't be surprised to see this sheer embellished dress at a romantic gothic wedding or two.
15. Oscar de la Renta






IMAGE: SLAVEN VLASIC

Fashion fans can always rely on de la Renta for graceful sophistication and swoon-worthy designs.
16. Vera Wang




IMAGE: @VWSINGAPORE ON INSTAGRAM




Vera Wang's sleek cut-out garment from her spring 2016 bridal show is a modern take on wedding style.


Friday, December 4, 2015

American Profanity: Be a part of the solution to bringing luxury back



Stop Revolving and Start Evolving....

I am thankful to all of you for each day that passes giving me the wisdom and opportunity to begin American Profanity and share in it's success.  This is the reason I chose to use donations as starting money for the business.  I want each and every client to be able to view the list of talented professionals that believed in American Profanity enough to allow it to blossom.  Small donations from anyone from 1$-whatever is feasible, provide character and credibility giving it your professional stamp of approval.  
James Ontko
11/16/2015
 Posting 1
Good evening.  Thank you all again for reading my posts regarding to luxury consulting and how I believe it will transform our industry of luxury goods and practices for the years to come. 

I am using this website GoFundMe to raise capital for this business in hoping to gain momentum and also have the opportunity to give each donor a piece of the future of my success. No matter how large or small the donation, each will be promoted daily on my site which is in production and also a percentage of the net profits will be set up in a fund to clients of American Profanity.

The American Profanity Evolve Fund will have each of the original donors listed and used as a reference for future entrepreneurs. In turn when the American Profanity Evolve Fund is awarded to a business, their success will build credibility not only to them but to each of the original donors which are masters of their craft. 
I believe in this concept and how it will make the USA synonymous with the terms luxury, heritage, and tradition. This will make our luxury industry a very solid infrastructure and create goods and services sought after throughout the world. Because of the business skills and beliefs that American Profanity and its' original donors, our luxury economy will be virtually impenetrable. Economic growth, foreign investments and credibility will be cemented with each success. 

Thank you
James Ontko

11/17/2015 Posting 2
This is a perfect example of a luxury item. Crafted by the finest in their trade and using the highest quality materials from a designer that stays true to the brand and heritage. 

Consumers in luxury goods remain loyal to brands for a reason. The business has maintained a consistent quality over the decades of change. 

Luxury goods and the pressure of maintaining a consistent growth financially while expanding into new markets to be more accessible to new clients looks wonderful as the beginning sprawl occurs. The investments in advertising are now a number one priority to the expanding luxury markets. However, these unnecessary costs to the luxury brand could be avoided and the integrity of the company maintained if they continue to evolve and be a fixture and reference to the rest of their competition. 

Undoubtedly a huge expansion and press will draw the initial excitement and revenue spikes, executives make their outlandish bonuses. How will the business maintain the sales figures that are expected and now have the many additional costs of doing business elsewhere and most importantly finance the advertising campaigns which are non negotiable once it is put in motion against competition? The once regarded luxury business now will be using craftsman that are not as highly skilled and trained or even outsourced. Quantity over quality was decided the moment the idea to grow was set into motion. Then you have the clientele that purchase the pieces which they once regarded as a personal treasure and now the business has plastered the items for the world to see and takes away the character and personality of the item. 
The rate at which the luxury business loses the status it once carried may not be noticeable overnight. However, when looking at a time line and how trade and commerce have challenged the well defined luxury brand into expansion, the popularity and revenue hit a peak and then nothing left to do but sacrifice the foundation on which it was built in order to stay in the black.
American Profanity is here to stop all of that before it begins. Once the integrity and reputation have been compromised, just as in human beings, you cannot regain the trust back. 
American Profanity will be the business reference and guide to establishing and maintaining a presence within the luxury goods industry. 
Our clients will be the cornerstone of their industry and continue to evolve while other companies shift into the trend of revolving to compete. 
American Profanity our clients will all the while be conducting business as usual and creating treasures for their consumers.
"American Profanity Donation"

Thank you
James Ontko


11/20/2015 Posting 3
American Profanity will begin as any company it is wanting to assist and that is pouring a foundation of knowledge and resources to present to each prospective client. A small list of businesses that are continuing with the concept in which American Profanity is determined to develop and create a chain of luxury goods business that stand strong and are not affected by the markets surrounding each of them. 

The first step will be launching the website with a simplistic design. The contents will be arranged in a fashion that follows the steps of American Profanity and it’s guidelines to execute a successful collaboration and pricing. It will contain all the information about each of it’s original donors that assisted in the launch of the luxury consulting company and also an array of businesses that will show the outcome of what it means to evolve your own brand and stop revolving around other brands in order to be competitive. Longevity and trust are the main components of this section and how American Profanity can assure the success for years to come. 

This initial donation, which can be yours to decide.  Nothing is too large or small when you believe in the outcome associated.  To launch the American Profanity Luxury Consulting business I am hoping to raise $26,500. If this goal is reached by the end of November the website and all data will be up and available for the original donors that share my thoughts on working as a strong component in the luxury goods industry we must retain values and integrity.
Thank you
James Ontko
Thank you everyone for taking the time to read my new business venture where I plan on basing it solely on assisting existing and building new companies to create their own heritage and niche in the luxury world. So many new companies capitalize on, and quickly replicating the practices and products of what their mentor in their industry dictates and revolve around their innovation. It is my goal to create a constitution for new business and assist in transforming existing business, and in turn having companies that evolve for decades to come and set standards for all new entrepreneurs.  Specializing in fashion brand management and development, creative direction, merchandising, trend analysis, marketing, concept development and advertising.
Please click on the link below and I thank you in advance for any assistance.

Written by
James Ontko
CEO, Senior Luxury Consultant 
American Profanity

Luxury pours out of Design District for Art Basel Miami Beach


Luxury pours out of Design District for Art Basel Miami BeachBy Jen King
December 4, 2015



Mandarin Oriental, Miami

From fashion boutique gallery displays to ridesharing yacht applications, Art Basel Miami Beach has become a sanctuary for luxury brands looking to make an impression on discerning affluents and art enthusiasts.

Held on the weekend of Dec. 3-6, Art Basel Miami Beach, a contemporary and modern art fair, gathers artwork from 267 galleries based in North America, Latin America, Asia, Europe and Africa. Alongside gallery exhibitions, performances and film screenings, luxury brands stage events and exclusives to further their interactions with Art Basel’s wealthy crowds, who have a penchant for artwork and experiential happenings.

“The Miami event draws an impressive number and quality of exhibitors, which helps to attract an impressive number of wealthy consumers and that in turn attracts the brands,” said Ron Kurtz, president of the American Affluence Research Center, Atlanta. “Many of the attendees have a second home in Miami. Also, Miami is a great city to visit.

“Brands need to be innovative and creative in the events they offer to attract attendees,” he said. “One way to do that is to work together with two or more brands as sponsors of the same event.



“That can provide a larger budget and create the opportunity to learn about more products of interest for the consumer.”

Welcome to Miami
Given the success of Art Basel Miami, established in 2002, the art fair has witnessed the Floridian city transition into a true luxury hub. The influx of interest in Miami as a city of wealth and possibility for high-end brands has resulted in luxury houses flocking to the city in droves to establish bricks-and-mortar outposts in art-involved neighborhoods such as the Design District.

Many of the brands that opened boutiques in the Design District have had stores elsewhere in Miami, such as in the Bal Harbour shopping center and elsewhere in the city, but being near the epicenter of Art Basel has presented houses with opportunities. Being in the right place at the right time has allowed brands to become a part of the Art Basel conversation in one way or another.

For example, Swiss watchmaker Hublot opened its Design District boutique right as Art Basel 2014 kicked off. To celebrate the store opening and the start of the fair, Hublot created an artist partnered commemorative watch.

This year, the Hublot Loves Art effort paired the watchmaker with Franco-Venezuelan artist Carlos Cruz-Diez, known for his kinetic-optic art. For his collaboration with Hublot, Mr. Cruz-Diez adapted his “Chromointerference (1964)” for three timepieces. Each of the watches have colored lines that have been printed on the dials, and superimposed over these designs is a mobile black frame that moves every minute (see story).

Carlos Cruz-Diez timepiece for Hublot 

Italian fashion brand Fendi also just recently opened a Design District boutique (see story), but instead of creating a commemorative piece for the occasion, the label is using its storefront as the backdrop for a gallery. Within the store, Fendi is paying homage to the surrounding neighborhood with artwork by designers Maria Pergay, Thierry Lemaire and Marc Newson.

Similarly, Spanish leather goods maker Loewe is staging a temporary exhibit within its Design District boutique with a colleciton of works curated by brand creative director Jonathan Anderson. For “Chance Encounters,” Mr. Anderson sought out pieces that evoke “the disruptive beauty of the chance encounter.”

Pieces on view were created by four historical and contemporary British artists, an ode to Mr. Anderson’s own heritage, and include: Anthea Hamilton, Paul Nash, Lucie Rie and Rose Wylie. While the exhibit will be on display from Dec. 2 through Jan. 17, Loewe has also shared pieces from Chance Encounters on its social accounts to further the project’s exposure.



For brands not typically associated with art the way the fashion and jewelry are, such as automakers, a sponsorship role is common.

For Germany’s BMW, a primary sponsor of Art Basel Miami, this entails a number of aspects, including BMW Art Journey, a program supporting emerging talent through travel and the automaker’s Art Cars effort that is now in its 40th year (see story).

In addition to its Art Cars display, BMW will also provide Art Basel with shuttles using its new 7 Series models.

Serving as a purveyor of the arts is common. For example, British automaker Rolls-Royce has worked with filmmaker Isaac Julien on a commissioned film, in partnership with the National YoungArts Foundation. Mr. Julien will present his film “Stones Against Diamonds (Ice Cave)” at Art Basel Miami.

Still from Isaac Julien’s video installation for Art Basel Miami Beach 

Events are the most common way for luxury brands to place themselves within the Art Basel social calendar. Mandarin Oriental, Miami is preparing for the influx of affluent art lovers set to attend the city’s annual Art Basel Miami Beach fair.

To take advantage of the interest in art during the course of the three-day event, Mandarin Oriental has partnered with Peruvian gallery Morbo to give its guests an Art Basel exclusive experience. Those who book at Mandarin Oriental Miami will have the opportunity to enjoy the special exhibit of contemporary art title “Pure Abstraction” (see story).

Travel in style
Due to the concentration of wealth during an event such as Art Basel Miami Beach, efforts that exceed expectations become the norm.

Take ridesharing app Uber, for example, the popular car service is swapping out its usual models for something much more glitzy for the course of Art Basel. Miami traffic doubles when Art Basel in session, making car service a nightmare, but Uber’s solution offers attendees a better, quicker option to navigate the fair’s parties and exhibits.

For the program Uber has partnered with beer brand Stella Artois on UberBOAT, which already operates in Istanbul, and works just as it would if a rider ordered a car. For a flat rate of $35, an UberLUX car will bring attendees to a dock where they will board a yacht, with a six person max capacity.

Taking UberBOAT for a test run in Miami is sensible as the city has plans to further itself as an affluent haven.

Miami is continuing its development to cater to affluent residents and guests with the upcoming opening of the Deep Harbour at Island Gardens marina. Set to open in December, the marina will help Miami to position itself as the newest super yachting capital in the world (see story).

The draw to Miami is understandable for brands that target affluent consumers.

“Art Basel is an effective and efficient way to reach a very affluent audience of consumers that visit Art Basel Miami from all over the world, especially Latin America and Europe,” Mr. Kurtz said.

Final Take
Jen King, lead reporter on Luxury Daily, New York

EAU D'ITALIE



EAU D'ITALIE
Jun 23, 2015





Initially a secret privy only to guests of Le Sirenuse, Positano, Eau D’Italie has quickly traveled the world from its tiny corner on the Amalfi coast. Un Bateau pour Capri, Eau de Parfum, is a feminine powdery floral that that celebrates La Dolce Vita of Positano in the 50's and 60's. Award winning Sienne l'Hiver and the original Eau D’Italie signature fragrance are classics in the collection. Working with the finest perfumers in the world, Eau D’Italie captures the essence of Italy, a journey of the senses through creativity, and history. The fragrances are always contemporary, original, and inspiring.




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Italian Men's Fashion..... "Sprezzatura Style"




Italian Men's Fashion..... "Sprezzatura Style"
Jun 27, 2015



SPREZZATURA

Sprezzatura [sprettsaˈtura] is an Italian word originating from Baldassare Castiglione's The Book of the Courtier, where it is defined by the author as "a certain nonchalance, so as to conceal all art and make whatever one does or say appear to be without effort and almost without any thought"

Centro39 has not forgotten about the Italian luxury designs for men....on the contrary....we simply took a bit more time selecting just the right pieces that posses a timeless understated style like the men who wear them. Italian men have been by far the most well dressed throughout history. Somehow capturing the essence of such simplistic designs is what makes an Italian designer a true artist and coveted by many throughout the world. We are happy to bring these subtle masterpieces of men's fashion to our discerning male clients that deserve only the finest materials, craftsmanship, and design from Italy.

OLIVE GREEN WOOL JACKET




Casual looks interpreted with luxurious details are Massimo Alba’s forte. This warm and heavy Men’s peacoat is made from soft olive green fleece wool. The coat is partially lined for a smooth fit and double-breasted with black buttons and slant welt pockets. Wear it year long with everything from trousers to denim.






































NAVY BLUE CASHMERE JACKET




Massimo Alba’s Austrian-inspired Men’s jacket is made from ultra soft navy blue cashmere. The jacket is partially lined in a vintage roadster print and features tonal stitching, a stand-up collar, antiqued silver buttons, patch pockets and internal pockets. Casual with luxurious details - layer it over button up shirts or simple tees.


COBURN SUNGLASSES




Iconic light tortoise frames with mirror blue lenses.

WALTER MELON SUNGLASSES




Classic aviator frames with dark grey lenses.





BLACK OR YELLOW LARGE GEMINI SATCHEL




Officina del Poggio’s large ‘Gemini’ satchel in yellow is crafted from durable, tumbled grain leather. The design features gunmetal hardware and vachetta trim, and includes double-compartments with internal pockets and a centered, external pocket. Carry the satchel by the top handle, or attach the long shoulder strap.




























GREY & CREAM & OATMEAL CASHMERE SCARF













GREY & CREAM CASHMERE SCARF






OLIVE & BEIGE & CREAM CASHMERE SCARF





















GRAPHIC HANDKERCHIEF SET
















Italian Men....Masters of the Mismatch


Now you just need to stop thinking and let it happen.






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